Cannabidiol (CBD)

Cannabidiol is the non-psychoactive ingredient of the industrial hemp plant and the latest trend in the food and cosmetics sector. CBD, however, requires a high level of expertise, which SATIVE Brandtrading has acquired in successful projects.

New discovery or rediscovery?

CBD is one of over 100 cannabinoids from the industrial hemp plant. Even though products with CBD have only come into focus in recent years, hemp extracts have been used for centuries. However, research is still underway to explore the potential modes of action of CBD and other cannabinoids. CBD in particular is proving promising and is being studied for its anti-inflammatory, anti-anxiety and calming effects.

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the endocannabinoid system

One reason why cannabinoids are so promising is that humans have an endocannabinoid system that cannabinoids can directly affect without having to be metabolized first. The human body has special receptors that are distributed throughout the body: in the skin, the nervous system, the brain, the kidneys or the intestines, among others (see graphic). The cannabinoids are taken up by the CB1 and CB2 receptors and can directly influence the endocannabinoid system.


Because the human body has a wide-ranging endocannabinoid system, there are many different forms of CBD products: From food supplements to drinks and cosmetics. This multitude of possibilities allows CBD to be transformed into a lifestyle product that accompanies the end user in all phases of their everyday life.

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and breathe


So far, the legal situation of CBD products has not been finally clarified. In the area of food, different requirements apply than for cosmetic products. The production, marketing and distribution of CBD products therefore requires a great deal of expertise in a wide range of areas. SATIVE Brandtrading has acquired this expertise over several projects and now moves confidently in the CBD market. Get expert advice now and bring your CBD products to maximum success together with us!

Contact us

Want to learn more about the possibilities with CBD products or launch your CBD product line? Then simply get in touch with us!